1970 SEVENTY
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“A strong, contemporary collection, with a creativity that tries to foresee trends and always studies fabrics and fits”. This is how Sergio Tegon, founder of Seventy describes his brand. Born in 1970 it imposed itself on the market from the very beginning, and from Venice, it started seeing more and more requests coming from the rest of Italy. In 1975 the new denimwear Pepper line gets created, in order to appeal to a young public of customers and to a new generation, aiming towards modernity. Keeping up with the times is a mood that never left the brand, also thanks to Sergio Tegon’s sons who have kept the family business fresh. At the beginning of the 90’s, the brand Moncler was a production by Seventy, which in the years 00’s created a new line made exclusively for women, 19.70, which in the new millenium is becoming an icon of style and quality Made in Italy, with a very strong identity.