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A new chapter for Moncler Genius: Expansion in 2019

23 febbraio 2019

A new chapter for Moncler Genius: Expansion in 2019

The Moncler Genius project made its debut a year ago, but obviously it was not enough. Clearly inspired by Moncler Genius's motto "one house, different voices" the innovative project born from the mind of Remo Ruffini is expanding, enriching itself with many new and important names like Richard Quinn and Matthew Williams.
 
But not only that, other designers will come back to expand their collections, which have been so successful since February 2018.
 

Remo Ruffini’s statements

The President and CEO of Moncler, Remo Ruffini, has made some declarations regarding the Genius collection on the occasion of the revelation of the new designers and stylists involved in the project for its evolution in 2019:
 
"Moncler Genius is a response to the situation we are experiencing, it is at the same time a set of creative minds and a place of inspiration. Each Genius operates individually and everyone interprets the identity of Moncler. Different environments host different creative visions.
All participate in shaping the global message of Moncler and the Moncler Genius Building is their home."
 
The aim of Ruffini, therefore, goes beyond that of creating a simple fashion collection, but it is the transformation of fashion into a real art form, interpreted by different personalities and able to work perfectly with the complex machine that is capitalism.
 

The new 2019 designers of Moncler Genius

Moncler Genius is a real innovation from the point of view of fashion collections, as it does not have a unique style, shared by the dozens designers involved in the creations of their collections. Collections that, as Ruffini said, reflect both, brand’s and designers’, styles and it is precisely in the uniqueness of the different "capsules" that the success of the various Genius collections lies.
 
The new collections, even if we do not know if all or in part, must be revealed on February 20, 2019, but in the meantime the new designers have already been revealed: Pierpaolo Piccoli & LiyaKebede, Sergio Zambon and Veronica Leoni, Sandro Mandarino, Simone Rocha, Craig Green, Matthew Williams, Richard Quinn, Hiroshi Fujiwara, Francesco Ragazzi and Poldo Dog Couture.
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