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Chiara Ferragni: the American dream made in Italy

2 febbraio 2019

Chiara Ferragni: the American dream made in Italy

If we speak about Chiara Ferragni, we are in one of those classic cases where you say: either you love her or you hate her. Chiara Ferragni is one of the most successful Italian young entrepreneurs in the last years, and to denominate her as only a "fashion blogger" would be very reductive, as she is also one of the most criticized business personalities.

Despite everything, it can be said that 2018 was her best year, as she managed to catalyze all national attention, and also the international one, being herself even more viral.

Son, marriage and water bottle

For the whole 2018 year, the main topic was about Chiara Ferragni and Fedez, beginning on March 19, 2018, the day her son Leone was born, in Los Angeles. After an initial period in which all the attention was totally focused on the little one, the international audience changed their focus to the marriage between Ferragni and Fedez, in Noto, on September. And, on the last two months all was about the luxury water bottle signed Chiara Ferragni.

The whole Ferragni’s topic was not only a marketing strategy, as she actually the only non-American citizen to enter in the top ten ultra-influencer people, specifically in seventh place, published by the Financial Times in 2018.

Such an incredible success that, in 2019, lend to a documentary dedicated to her, which will describe the daily reality of Chiara Ferragni, starting from her wedding and the many international fashion events she participated, with the extraordinary participation of fashion titans.

The Blonde Salad: where all began

Chiara Ferragni's career began 10 years ago with a "simple" fashion blog, The Blonde Salad. It became not only a successful online blog, but a real luxury brand and an e-commerce that is value millions of euro.

Her brand "Chiara Ferragni Collection" is now present in over 400 stores around the world, she has over 15 million followers on Instagram and is one of the highest paid influencer on Earth. All fashion brands dedicated to women compite in order to have a post sponsored by Ferragni or have her as a testimonial of their products.

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