BLACK MONTH UP TO 20% OFF
OUTLET UP TO 50% +20% EXTRA > code: SAVE20
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OUTLET FINO AL 50% + 20% EXTRA > codice SAVE20
MORE THAN 1000 POSITIVE FEEDBACKS | 4.8 out of 5
BLACK MONTH UP TO 20% OFF
OUTLET UP TO 50% +20% EXTRA > code: SAVE20
SWEET OR PERFECT DISCOUNT? UP TO 20% OFF
OUTLET FINO AL 50% + 20% EXTRA > codice SAVE20
MORE THAN 1000 POSITIVE FEEDBACKS | 4.8 out of 5
Herno: outerwear history
Herno is a brand that’s imposing itself into the market of luxury fashion, next to other great brands like Stone Island and Moncler, with which it shares its strictness and ethics. It’s a brand that has no will to fall under a commercial state of mind or short-lasting trends. Serious and classy, this unconventional brand puts the product’s functionality before everything else, obsessing over details and perfect fit.
Places and their atmospheres often help propel ideas. A young 24 year-old Giuseppe Marenzi, soon after world war II, gets one inspired by the geography and climate of Lago Maggiore, Lesa and the Erno valley. Cold, rainy winters, and warm summers refreshed by rainstorms allow a luxuriant vegetation to grow on this land, and they require adequate clothing. The young Mareni opens up a raincoat factory, and thanks to his military experience he finds ingenious ways to make fabrics waterproof, like using castor oil, a rare good that he has access to. Once he understood he could make room for more technically evolved outerwear, Giuseppe Marenzi thought of taking the big step: opening up his own agency.
From there on out there was a wild increment in quality and importance, gained without the help of advertising campaigns, only pursuing a quality and savoir-faire phylosophy. Herno’s keywords are: passion and devotion, courage and innovation, research and craftsmenship, mixed with the ethic principles of respect for people and care for places. This is Herno’s phylosophy, that gives substance and shape to an all-italian excellence.
Herno bases much of its fortune on its best-seller: coats (outerwear, jackets).
The true value of Herno’s outerwear depends on the quality of the decisions taken before the final production. With each step its value, its perks, its way of giving something to whoever wears the finished product get bigger and bigger. From the search for innovative, contemporary, sustainable materials, to the production processes that give more security and better performance to the pieces, all the way to the strict quality control imposed by the brand, a quality control that each collection has to go through before being put out on the market.
Herno’s style, in terms of outerwear and knitwear, is based on freedom. The pieces have to be not just worn, but lived in, according to your personal style, without any conventional links to your wardrobe, going beyond the simple following of trends.
The products signed by the italian brand have a stylistic code unique in its attention to detail. A manically precise work done by a group part of the agency which with great synergy work with the product from its first sketch to when it actually gets made.
On our online shop you can find Herno’s collections on sale, coats, jackets, puffer jackets and sweaters with the best offers. Offers that only Giannini Shop Online can give you!
