MSGM shopping and high fashion
In 2009, Massimo Giorgetti gave life to a label that immediately imposed itself, not only in Italy, but especially all over the world, in the american and asian markets as a trend to follow. In Milan, MSGM mixed the vocation of international fashion with italian tailoring tradition, not taking itself too seriously, enhancing the carefreeness of fashion and dressing up expressing oneself.
Contemporary, immediate, light and never superficial!
Through the years, MSGM created trends all over the world with its total looks for both women and men. Its trademark, apart from the logo and the clearly international style, is definitely the use of colour: vibrant, strong combined with extreme hues. The streetwear that invades catwalks, this is what MSGM is.
As time went by, the evolution of the brand took him to create clothing styles that include the iconic t-shirts and sweatshirts with the MSGM logo fused with other elements: streetwear and tailoring, can they really live together?
MSGM is the proof that there's no limit to the imagination, that you can fuse together different styles and daring moves. The new spring summer collection 2020 gives women an extremely innovative choice, that holds everyone’s taste and every request from the most important flagship stores in the world: Milan, Paris, Tokyo, Hong Kong and Singapore above all.
The contaminations of the urban world work together with the attention to detail typical of the brand for a collection that swings between streetwear and sophisticated elegance, a fine line on which MSGM dances with the lightness of its creations.
The MSGM campaign and collection of 2020 starts in Rimini, giving life back to the 80’s and 90’s. Massimo Giorgetti wanted to take that mood back into the new collection, to enhance colours and textures, reused and revisited to bring joy and happines to whoever wears these pieces.
Despite the fact that it has been for years between the best high fashion brands, MSGM gives up that vibe of superbness typical of the latest fashion trendsetters, and instead keeps cruising towards happiness. It’s very rare to see models smiling in high fashion shoots, MSGM on the other hand, is all about smiles.
Quality, style and especially strong will to enhance colours and faces of people wearing these creations.
MSGM is finally on our online shop! The new collection will soon be available in our boutique and our e-commerce, ready to give you a breath of fresh air coming directly from italian and international high fashion.