Sneakers between tradition and future: Premiata Drake
After about a hundred years from the creation of his family’s business, Graziano Mazza became CEO not only of the brand, but mostly of its tradition and craftsmenship. In 1991, under his lead, the Premiata label developped together with the modernization of the leather-realization process. Since then, the brand developped internationally and is nowadays sold in stores in Milan, Berlin, South Korea, Saint Petersburg and Tokyo. It’s a brand that keeps expanding and looks towards the future, keeping in mind where it started from.
It went from Montegranaro, Marche to being shopped all over the world. An history born in 1885, that took a fashion turn in 1991. The style and design by Premiata gave access to an international public.
Graziano Mazza stated that he got inspired by “Sei di Anversa” for the style of his creations, an intriguing minimalism with some stand-out elements. It creates a bridge between manifacture and the classical comfort of the traditional production processes and the fashion style requested by the international market.
Premiata combines practicality and comfort with a communicational impact that is able to insert a piece of craftsmenship into the fashion industry. This has been Graziano’s mission, which evolved years ago into models such as Lander and ZacZac. Two of the best sellers of the enitre Premiata production for men and women.
The news for the Premiata SS Collection of 2020 will be many, from the newest classical shoes and pumps, all the way to some revamped trainers. The trend will definitely be the new Premiata Drake! It mixes two styles of trainers, a heel in the style of Nikes (especially the Air Max ’95) and the roundness on the tip and sides in the style of Balenciaga.
Another trend that started growing after the fall/winter collection is that of the Premiata Sharky. A trainer in the style of the late 80’s and 90’s, reborn as a much more fashion and comfortable accessory in 2020.
Premiata is available on our online shop with many offers, the brand remains one of the strongest representations of italian style in the world, and it keeps expanding, that’s why Gianninishoponline.com is and will continue betting on these collections, to give its clients the best of the best of the international market!