The philosophy and history of Stone Island
The philosophy and history of Stone Island
The philosophy and history of Stone Island have always been, together with quality and innovation, the aces of an undying brand. A brand that surpassed italian limits by becoming a reality for every giant in the world, though staying loyal to itself and exporting italian modernity all over the world. Wanted and craved by customers in every corner of the world, it managed to not be transported into the commercial market which destroys brands who want to get fame without rationality.
From the laboratories near Modena in 1983 a challenge is born, an icon, a patch, a brand. Stone Island has been an innovative soul since the beginning, from the first steps as a label which then transformed into the brand that starts from the center of Italy and goes all the way to being worn by on of the planet's most famous rappers, Drake. The adventure by Stone Island has been a true journey to success. It's between the end of the 80's and the beginning of the 90's that Stone Island places itself in a crowded market like the one of Made in Italy clothing, but the one by Stone Island is a true style and technology revolution.
The way it lands on the market is almost incredible: almost an entire lack of commerciality, as Stone looks at substance. The brand explains itself without ever inviting to choose an article. The choice of the brand becomes spontaneous and automatic, in the areas next to Modena it becomes a must have and soon gets to national success. Another great musical testimonial has brought to the big public the classic Stone Island logo, Luca Carboni, who recorded the video for one of his biggest successes "ci vuole un fisico bestiale". It's a relationship, the one between Stone Island and the signer-songwriter who was never signed by an official sponsorization, but by a love for style, design and the quality of the brand.
The Stone Island clothing doesn't stop with the iconic coats and jackets, but also expands to a vast choice of sweaters, sweatshirts, t-shirts and polo shirts, as well as cargo and slim fit trousers. There's always high technology in the fabrics, to grand comfort and quality. Always with the unmistakable sober and elegant style, incredibly versatile. The collections are divided into two sections: “LAB” and “Life” which explains why the brand never bent under the market and the mass-production style, but rather keeps an “elite” aura.
In the LAB section there’s a continuous and unstopping innovation process applied to: fabrics, treatments, eco-sustainable production, resistant materials with a small environmental impact and much more, that Stone Island doesn’t want to reveal to its competitors, to keep innovation as a fundamental asset for the brand. The Life section on the other hand, keeps track of style, customer’s necessities, what one needs and what one desires. Each line and each collection lead you into a world that embraces the brand’s heritage and never betrays it, but rather takes it towards innovation.
On our website www.gianninishoponline.com, Stone is one of the biggest brands we sell. Something we like to brag about, given the strict selection of stores to which the brand provides its pieces. We also have the ability to offer exclusive sales and discounts on one of the best Made in Italy brands. Our online shop has been giving its customers, since the beginning, the best brands to always grant maximum quality and satisfaction, meeting the needs of every wallet and pocket. Boutique Giannini is in fact always looking at a price policy to care for its public even on this aspect.