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Denim and jeans are created to put together resistence and comfort for american workers. From work attire, jeans rapidly become a cult that now invades new generations' wardrobes with a rock style. Jeans are now a piece of clothing of high-level in materials and style, great research like the one put into the ones by Dondup, or of great sartorial tradition with a contemporary imprint by MSGM. Boutique Giannini also offers jeans by the historical brand Roy Roger's. 

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