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Michael Kors has bought the Versace brand: let’s know why...

12 ottobre 2018

Who is Kors? The new American fashion house proprietor of Versace

 

It’s official, Gianni Versace, the classic fashion brand and proud of Italians wordwide, isn’t any more Italian. Two weeks ago, Michael Kors has sealed a contract of $ 2 billions for the 100% of the Versace group. Who is Kors? What’s going to change?

 

The first thing to know is that Donatella Versace will rimain in the company, as Creative Director, and will be the bridge between the old and the new management. Meanwhile, John D. Idol, President and CEO of “Michael Kors Holdings Limited”, declared:

The iconic style of Donatella is at the center of the Versace Design. She will continue to guide the company creative vision. I’m enthusiastic to have the opportunity to work with Donatella in this new chapter of Versace growth.

The style will remain, what’s going to change is the Society’s name, from “Gianni Versace S.p.a.” into “Capri Holdings Limited”. Idol told that the new name is inspired by the, «legendary isle, place of destination of iconic people, glamour and luxury lifestyle”. We can confirm that Versace will remain a luxury symbol of high fashion design in the whole world.

Michael Korsis an International known stylist who has founded his own brand in collaboration with John Idol.  Men’s and Women’s clothing, elegant and casual, perfumes and accessories, in 15 successfully years allowed him to buy one of the most famous and important world brand.

Donatella Versace looks ahead, a future in which the family’s brand will grow with Kors’ help, increasing the company’s potential and success.

Who knows which will be the real impact of this change on the collections and creations of both brands. Nevertheless, we will know more about it in some months, we are sure we will be astonished.

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