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Vibo Valentia between culture and fashion

18 ottobre 2021

The city reborn: Vibo Valentia, Italian Book Capital 2021

Vibo Valentia, culture scene of 2021. Always perfect destination for summer tourism and gastronomic thanks to its objective beauty of province set in southern Italy, in the heart of Calabria, was proclaimed the Italian capital of the book 2021. 

This initiative came to life in 2020, the year in which the title, as reported in the dedicated pages of Ansa, was decided without a tender by the Council of Ministers and assigned to the municipality of Chiari, in the province of Brescia. 

"Vibo Valentia is the first to be proclaimed as a result of competition and will remain in time"- Minister Dario Franceschini

Recognition to the winning city

In 2020, a very important start was made entirely dedicated to promoting and supporting reading. Thanks to the law of the Parliament of 13 February 2020, n.15, established by the minister Franceschini, the winning city of competition receives in prize 500 thousand euros for the realization of the plan. 

"Vibo Valentia stood out" - the jury said- "for the quality of the initiatives [...]in which they blend rigour and enthusiasm"

These are the words that accompany the award by the jury chaired by Montroni and composed by Valentina Alferj, Angelo Piero Cappello, Fulvia Amelia Toscano and Marcello Veneziani. 

 

Where does the initiative come from?

The basic idea is inspired by the innovative and revolutionary format of La Capitale Italiana della Cultura, which in turn has been structured on the most solid foundations of the European Capital of Culture initiative. All the above mentioned competitions represent a valuable community reality and for the territory and the economy, allowing the promotion of a virtuous system that brings young people and adults to discover the pleasure of reading.

Calabria is promoted as a hub of culture and natural beauty thanks to its extraordinary historical, environmental and artistic landscape, Vibo Valentia as well as being part of all this legacy is also the city of 'good taste', holder of the most famous gastronomic excellences and timeless fashion.   

Vibo Valentia’s fashion is included in the selection of Giannini Shop Online and its stores. The historic site of the first Giannini store, Vibo Valentia is an inspiration for all the garments proposed in the catalogue.The bright colours and colours of its territory are proposed in many models of the new collection. Here are some spectacular pieces of great brands that recall the characteristic features of this land of immortal charm: 

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